You know SFG’s are moving up in the world when they team up with one of the most amazing new Jewelry Designers from the east coast. Irina is a Boston Native who has turned her hobby and love for fashion and design into a booming business… and we were lucky enough to get the inside scoop!
Irina Victoria & the SFGals have teamed up for TWO AMAZING OPPORTUNITIES…
1) All of our readers will receive 25% OFF any purchase at Irina Victoria’s etsy shop (www.ivjewelry.etsy.com). The PROMO CODE is SFG25… this offer is valid through Friday 7/12
so DON’T MISS OUT!
2) YOU CAN WIN one of the jewelry items modeled below in– to be eligible to win is simple… at the bottom of the post just enter your email address and click on the rafflecopter link to enter/meet requirements! This GIVEAWAY LASTS FOR A WEEK– LAST DAY TO ENTER IS 7/10/13! ENTER TODAY!
How gorgeous is this necklace?! The perfect bold look for summer!
I am obsessed with this ring (I refused to take it off after the shoot)… its delicate, feminine and so unique!
Valorie looks unbelieveable in these earrings! The perfect touch to any look!
This chevron necklace is so playful– I had to buy it for myself!
Lauren’s got some great jewelry that compliment her gorgeous engagement ring…
It’s not fair… no make-up and Valorie still looks GORGEOUS– such a simple & chic look paired with a bold statement necklace!
We decided to interview Irina Victoria about her inspirations behind her fantastic collection…
How did you get started making jewelry?
I can’t take all the credit for this one. I inherited my creativity and craftiness from my parents. With their guidance, I learned how to sew very early on which opened my eyes to a whole new side of fashion. I spent a lot of time in my teenage years tweaking my clothes, sewing handbags, and eventually got into making my own jewelry. I essentially challenged myself to construct all the cute stuff I couldn’t afford! I received a lot of positive feedback from friends and family, so I stuck with it! Though I took a slight detour in college (got a degree in microbiology), I never stopped creating.
What is your inspiration behind these pieces?
Chevrons! I feel like the design has been everywhere lately and it has won me over. The first piece I dreamt up for the Spring Summer collection was the beaded chevron necklace. I love the funky fringe look along side dainty and sweet. The rest of the designs evolved from there. The rose quartz and chalk turquoise colors are so gorgeous in person that I just had to dedicate a few designs to showing off their beauty.
What materials do you use?
Lately I’ve been working a lot with sterling silver, 14k gold fill, and gemstones. I like to call them affordably luxe materials. The quality is top notch and if you’re looking to have lasting pieces it’s worth the step up—especially for everyday jewelry.
I think 14k gold fill is a new term for many, so I feel like I should elaborate. Gold fill is a step down from fine and a step up from plated. At its core is a base metal, like brass, and on the outside is a thick layer of 14k gold. Gold fill is less likely to chip or tarnish. I’ve been wearing the gold chevron necklace for two months straight and I’m happy to report it’s just as lustrous as day one!
I love that you have some chunkier pieces and some delicate pieces… tell me how you like to accessorize?
It’s very much dependent on my mood and the occasion, but for the most part I’ve been sticking to understated pieces these days. I just really love the dainty look. When I want to make a statement, I’ll layer a few dainty necklaces of varying length and throw on some stacking rings.
is each piece of jewelry you make unique– custom made?!
Part of handmade goodness is that each piece is unique! All but the most popular pieces (i.e. rose bud and chevron rings) are made to order. However, even the small stocks are individually handcrafted by me.
what do you generally charge?
My prices vary based on the designs and materials. They can be anywhere from $20 to $200+. What I offer is something that cannot be purchased at an H&M or Forever21. My designs come from the heart and are made with love. I’m very proud of my work and the materials used, so the prices reflect the quality.
How did you get your first customers?
If I really think back, my first customer was a high school classmate that loved the earrings I made for myself! Today (and back then) most of my customers know me by word of mouth. I’ve also been selling a little here and there on Etsy. I’m still considered an under the radar designer, so opportunities to chat about my work with amazing bloggers is always exciting!
check out Irina Victoria’s facebook page: www.facebook.com/irinavictoriajewelry
DON’T MISS OUT! Enter below